Together for a new approach to mobility: why Ignazio Messina & C. supports the Cinque Terre Passion Ride

A genuine partnership born of shared values: sport as a driving force for health, environmental respect and social inclusion.
The Cinque Terre Passion Ride is not merely a cycling event or a parade through breathtaking scenery; it is a true manifesto of love for nature, health and outdoor activity. It is precisely this philosophy that has prompted Ignazio Messina & C. to step up to the front line as the event’s official sponsor. This is not a purely commercial collaboration or an advertising showcase, but a genuine union of purpose designed to send a strong, clear and shared message in support of protecting our planet and promoting collective wellbeing.

More than just a ride: a commitment to healthy lifestyles
For Ignazio Messina & C., actively supporting the Cinque Terre Passion Ride means giving tangible continuity to a vision that puts people first. In this context, the bicycle becomes the perfect and universal symbol of sustainable mobility, but also of an active, healthy and deeply inclusive lifestyle. Sport has the unique power to bring people together by breaking down barriers, and the Cinque Terre Passion Ride perfectly embodies the idea that physical wellbeing goes hand in hand with protecting the local environment. Supporting this initiative therefore means investing directly in the quality of life of local communities, promoting healthier daily habits that are more respectful of the environment around us.

From the sea to the land: one single, overarching sustainable goal
This commitment to the local area is not an isolated case, but forms a coherent and harmonious part of the brand’s wider environmental sustainability strategy. Whilst on land the company chooses to promote cycling, cycle tourism and the enhancement of the Ligurian landscape, at sea it works daily with the same rigour to cut emissions and drastically reduce the environmental impact of the shipping sector. This sponsorship serves as tangible proof that environmental responsibility must be global and interconnected: protecting the environment means ideally combining efforts in maritime transport with those of everyday clean mobility.