Duferco and the Cinque Terre Passion Ride: a natural synergy
Why a major player in the energy sector has chosen to get on his bike to support Liguria’s most captivating cycle tour.
Challenging gradients that put your legs and heart to the test, millennia-old dry-stone walls recognised as a UNESCO World Heritage Site, and a view that, at every bend, stretches out into the infinite blue of the Ligurian Sea. The Cinque Terre Passion Ride is more than just a cycle ride. It is, first and foremost, a true manifesto of deep-seated love for the region.
It is an invitation to choose a mindful, considerate and ‘slow’ way of exploring and respecting one of Italy’s most fragile, precious and marvellous areas. And it is precisely because of this strong identity that Duferco has enthusiastically chosen to get on its bike, becoming a partner and active supporter of this extraordinary cycling adventure.
What values unite Duferco and Cinque Terre Passion Ride?
The bond between Duferco and the event is rooted in a deep and complete sharing of values and objectives. On the one hand, there is cycling – the sustainable sport par excellence – capable of eliminating emissions and promoting gentle tourism that does not harm the environment but blends seamlessly into it. This applies both to those who tackle the climbs using their own muscle power and to those who opt for the smooth, clean power of an e-bike.
On the other hand, there is Duferco: a major player in the energy sector, strongly committed to supporting communities, families and businesses on their journey towards ecological transition and efficiency. Supporting the event is the perfect practical embodiment of a shared vision: to demonstrate that development and progress can and must go hand in hand with environmental protection.
Why is the connection with the Ligurian region so important to Duferco?
Liguria is not just any old backdrop: it is Duferco’s home, the place where the company has its deepest roots and its headquarters. For this reason, supporting the Cinque Terre Passion Ride means proudly placing the value of the Ligurian region back at the centre, promoting an active, healthy and clean lifestyle that can protect this ecosystem, which is unique in the world.
Liguria is a land of rare beauty, yet one characterised by a delicate balance. Protecting it by promoting responsible tourism and supporting events that highlight its authenticity is, for Duferco, a moral duty as well as a great opportunity to enhance the region’s profile. When the energy of sporting passion meets the company’s concrete commitment to decarbonisation, even the steepest climb becomes easier.
