The invisible driving force behind the Cinque Terre Passion Ride: a network of partners united for Liguria.

Institutions, major energy companies, and local organizations: this is the team of excellence that’s getting on their bikes to promote s The invisible driving force behind the Cinque Terre Passion Ride: a network of partners united for Liguria.
ustainable tourism, sports, and the beauty of the Ligurian Riviera.

Behind every major sporting event lies an invisible machinery fueled by enthusiasm, vision, and, above all, strong partnerships. Cinque Terre Passion Ride is not just the result of the cyclists’ hard work or the breathtaking beauty of Liguria’s landscapes, but the tangible outcome of an extraordinary synergy between institutions and forward-thinking companies. These entities are profoundly different from one another, yet they are all united by a single, overarching goal: to promote Liguria in a sustainable way, by spreading tourism throughout the year and celebrating outdoor sports as a healthy lifestyle that respects local communities.

Major companies are the driving force behind the Cinque Terre Passion Ride.
The technological heart of the event beats thanks to internationally renowned partners with deep roots in Italy’s industrial fabric. Leading the way is Duferco, which—through its clean energy produced from renewable sources and the development of electric mobility—is committed every day to reshaping the landscape of zero-emission tourism. Joining them is ABB, a technology giant that promotes environmental stewardship and fosters positive connections between people and places through cutting-edge technological solutions. No less important is the contribution of Ansaldo Energia, a leader in the production of power generation systems that strongly supports the values of social cohesion and non-competitive sports. This drive for innovation is rounded out by Futuro and Italy Broker, two companies of excellence that—by providing strategic consulting and tailored insurance solutions, respectively—offer the stability needed to face tomorrow’s challenges with complete confidence.

The Local Community and Social Ecosystem.
The energy of large industries blends seamlessly with the support of those who live in, protect, and organize the local community day after day. The organizational foundation of the event rests on the invaluable work of the Ansaldo Fincantieri Intercompany Social Center, which promotes workers’ well-being and social cohesion through sports and leisure activities. The ethical and inclusive vision of the bike ride is ensured by the presence of UISP, the Italian Union of Sport for All, which has always championed sustainable, accessible tourism that prioritizes the care of the commons. Adding further value to local excellence is Confartigianato, the association that protects and promotes the expertise of Ligurian master artisans—the guardians of a tradition that makes the villages along our Riviera unique. All of this takes place under the essential institutional guidance of the City of La Spezia and the Liguria Region, the organizations that sponsor and support the event, firmly believing in cycling tourism as a driver of economic growth and regional marketing for the entire Riviera di Levante.

When tech giants, forward-thinking institutions, and local passions come together in this way, the event ceases to be just another day of sports and becomes a model to follow. The Cinque Terre Passion Ride demonstrates in concrete terms that a future in which the economy, innovation, and nature conservation travel along the same path is not only possible but is already a reality. It is thanks to the trust and commitment of this extraordinary team of partners that today we can cycle amid the green hills and the blue sea, knowing that every kilometer we ride is an investment in the health and beauty of Liguria. Because while the effort on the pedals belongs to the individual cyclists, the true force driving everyone toward the same sustainable goal belongs to those who, behind the scenes, have believed in this wonderful journey from the very beginning.